About the Prize

Launched in 2016, the Pet Care Innovation Prize is a competition to support and connect innovative early stage companies that have products and/or services already in market. The PCIP is powered by a global leader in pet care – Nestlé Purina PetCare.

The pet care marketplace is huge and growing, with nearly 80 million homes in the US with pets according to the latest APPA Study. This exciting and valuable market provides opportunities to entrepreneurs with innovative products that are aligned with changing expectations and trends. You may have unique insights, intellectual property, or experience to serve that market. We’re interested to understand your innovation and the market opportunity and whether an opportunity for a business relationship exists – a win for both.

Pet Care Innovation Prize presented by:

9-Square Ventures and Active Capital are leaders in identifying promising early stage companies, helping them find their strengths, and connecting them to resources to help grow.