Location: Oakland, CA

Founders: Alex Jarrell, Wenzhe Gao, Zach Phillips & Nate Phillips


NomNomNow crafts and delivers fresh, human-grade, personalized home-cooked meals for dogs and cats that help them live happier, healthier, and longer lives. Created by board-certified veterinary nutritionist, Dr. Justin Shmalberg, NomNomNow’s meals are made with restaurant-quality ingredients — no artificial preservatives or fillers — and portions are optimized to provide pets with the ideal balance for their weight, age, activity level, breed, and health issues. Meals are cooked weekly in the company’s local kitchen, individually portioned, and arrive fresh not frozen, at your door ready to serve.

NomNomNow also offers treats, probiotics and supplements developed by experts in microbiology and animal nutrition, and the only microbiome testing kit for pets that performs a functional analysis of what the microbiome does, not just what it contains.