It all starts with the prize.
Let's push forward together
You’ve built your business from the ground up and have a vision for what it will become. Purina created PCI to help you turn that vision into a reality.
Focused on the future of pet care
We’re here to connect entrepreneurs like you with the knowledge, the resources, and the opportunities to advance your contribution to the world of pets.
The PCI Prize
Apply for our premier pet industry competition for the chance to win up to $20,000 and the opportunity to gain visibility and recognition from Purina.
The PCI Network
The pet industry’s leading community of innovative startups and extraordinary entrepreneurs provides invaluable opportunities for education, connection and growth.
Together we're better
Get what you need to succeed in today’s $99B pet care industry. PCI helps high-potential companies like yours get a foothold and grow.