TAKE YOUR PET CARE STARTUP FURTHER, FASTER

It all starts with the prize.

Let's push forward together

You’ve built your business from the ground up and have a vision for what it will become. Purina created PCI to help you turn that vision into a reality.

Focused on the future of pet care

We’re here to connect entrepreneurs like you with the knowledge, the resources, and the opportunities to advance your contribution to the world of pets.

PROGRAMS

Our startup support programs provide you with visibility, connection, expertise and community you need to propel and scale your business.

CONNECTIONS

Tap into the expertise, insights, and abilities of top Purina executives, industry experts, and other pet care entrepreneurs to assist you on your journey.

SUPPORT

We focus our resources on helping you move forward with your business, your
innovations, and your vision of what pet care could be.

The PCI Prize

Apply for our premier pet industry competition for the chance to win up to $20,000 and the opportunity to gain visibility and recognition from Purina.

The PCI Network

The pet industry’s leading community of innovative startups and extraordinary entrepreneurs provides invaluable opportunities for education, connection and growth.

Pet Care Innovation Partners

Purina
9 Square Ventures
Active Capital

Together we're better

Get what you need to succeed in today’s $99B pet care industry. PCI helps high-potential companies like yours get a foothold and grow.

Our Members

5 Element Food Therapy
A Pup Above
Adoptimize
Angelpaw
AnimalBiome
Bar K
Because, Animals.
beyondGREEN
Bond Pet Foods
Bright Planet
CleverPet
Dig - The Dog Person's Dating App
DogDrop
DogSpot
Ewegurt
FetchFind
GuardianVets
Harper
Mella Pet Care
MentorVet
My Simple Pet Lab
NewRoad
Obe
Packhire
Paway
Pawlytics
Pet Vet Hotline
PetHub
Pets on Q
TEEF! by Primal Health, LLC
PupJoy
PupPod
QSM Diagnostics
Relief Rover
Shameless Pets
SpotOn.Pet
uPetsia
VetGuardian
Whole Life Pet
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