THE VISIBILITY YOU WANT. THE GROWTH YOU'LL VALUE.

The PCI Prize offers you transformative business lessons, valuable connections with Purina leadership, and the opportunity to win cash prizes.

2023 Pet Care Innovation Prize

We’re currently evaluating applications for the 2023 Pet Care Innovation Prize. Sign up below to be among the first to know who the five winners are.

For pet industry innovators, founders and changemakers.

The PCI Prize is awarded to early-stage companies that are defining the future of pet care through novel products or services that provide meaningful solutions. This is your opportunity to:

REFINE YOUR PITCH

All five winners will perfect their pitch at an intensive, collaborative business bootcamp with Purina leadership and industry experts. It’s the perfect time to build relationships and receive expert feedback.

SHINE ON STAGE

All five winners will pitch their startup to multiple industry influencers and investors for the Grand Prize and gain valuable exposure throughout Global Pet Expo.

CONNECT TO THE NETWORK

All five winners will have the opportunity to join the PCI Network, the pet industry’s leading community of innovative startups and extraordinary entrepreneurs.

More about the prize

The PCI prize is your chance to win up to $50,000 and the opportunity to gain visibility and recognition. For all the details on the prize experience, visit our FAQ.

Prize Winners

A Pup Above
AnimalBiome
BareItAll Petfoods
Barkly Pets
Basepaws
Because, Animals.
Bond Pet Foods
Bright Planet
Kitty Sift
Ewegurt
Fetch Labs
FetchFind
GuardianVets
K9 Fit Club
Lacuna Diagnostics
Mella Pet Care
My Simple Pet Lab
NewRoad
Obe
Paway
PetHospice
PlayDate
TEEF! by Primal Health, LLC
PupJoy
PupPod
QSM Diagnostics
Shameless Pets
uPetsia
VetGuardian
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