The PCI Prize offers you transformative business lessons, valuable connections with Purina leadership, and the opportunity to win cash prizes.
THE VISIBILITY YOU WANT. THE GROWTH YOU'LL VALUE.
2025 Pet Care Innovation Prize
We’re currently celebrating the winners of the 2025 Pet Care Innovation Prize. Sign up to be among the first to know when we open up the next contest. In the meantime, join us at the Global Pet Expo’s New Product Showcase Stage in March to watch this year’s winners compete for the Grand Prize!
For pet industry innovators, founders and changemakers.
The PCI Prize is awarded to early-stage companies that are defining the future of pet care through novel products or services that provide meaningful solutions. This is your opportunity to:
More about the prize
The PCI prize is your chance to win up to $50,000 and the opportunity to gain visibility and recognition. For all the details on the prize experience, visit our FAQ.
Participating in the PCI Bootcamp, Mella won more than cash. We received mentorship, partnership opportunities with Nestle Purina, pitch coaching, and won a family and community of innovation-driven colleagues.
Anya Babbitt
CEO & Co-Founder of Mella Pet Care
The PCI Network is a great group of pet care entrepreneurs. I’ve learned a tremendous amount, built key partnerships, and found new friends. And the support of Nestle Purina is invaluable for all of us.
Dustin McAdams
Founder of PupJoy
PCI is the gold standard for any entrepreneur who works within the pet ecosystem. Not only did I make invaluable contacts during the program, the Network has helped me level up my own company in truly astonishing ways.
Jamie Migdal
Founder of FetchFind
Prize Winners
Participation in the PCI Prize and membership in PCI Network does not represent financial interest nor endorsement by Nestlé Purina in the respective companies. The Pet Care Innovation Prize and Network allows Nestlé Purina to meet and support the early stage companies that they might be working with in the future.