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After pitching the startup to an audience of investors, retailers and the pet care leaders at Purina at Global Pet Expo, the pet industry’s largest trade show, Because Animals emerged as the grand prize winner of the 2020 Pet Care Innovation Prize.

You’re not alone! We meet lots of pet care founders like yourself. While you’re doing something amazing, you might not be plugged into a larger community of pet care founders…

On  September 12, we hosted a webinar for startups considering entering the 202 Pet Care Innovation Prize.  An archive of the session including slide deck, video, and worksheets is below.…

The Pet Care Innovation Prize gets to see the exciting pet care startup ecosystems at our events each year. In 2019, the Prize met hundreds of startups and aspiring pet…

Five innovative pet care startups are going to win $10,000+, valuable business support, industry exposure, and access to a peer network of founders at fast growing pet care startups. Will…

Are you not yet sure about applying for the 2020 Pet Care Innovation Prize? Not sure if the PCIP is a fit for you and your pet care startup? Get…

Are you an emerging pet care entrepreneur? SuperZoo is one of the world’s largest events for the pet care industry and the PCIP will be there meeting startups, sharing ideas,…

Pet Care Innovation Prize (PCIP) winners get no-strings-attached cash, exposure at major industry events, business support, and more in the year that they win, but now the benefits continue year…

Calling all current and aspiring pet care startups! The PCIP is hitting the road to highlight emerging pet care innovation in cities across the US. In each city, innovative pet…

The PCIP is hitting the road to highlight emerging pet care innovation in cities across the US. In each city, innovative pet care startups will be featured and experts from…

The PCIP is hitting the road to highlight emerging pet care innovation in cities across the US. In each city, innovative pet care startups will be featured and experts from…

Betamore in Baltimore hosted the PCIP in June 2019, bringing the pet care startup ecosystem in the Mid-Atlantic region together to explore what companies and where they’re going. Three exciting…

Past and future winners of the Pet Care Innovation Prize now get an extra benefit – membership in the Pet Care Innovation Network. This invitation-only network enhances and extends the…

The Pet Care Innovation Prize visited San Francisco in May 2019 to bring together the pet care startup ecosystem and see what companies there are working on. Startups were working…

In May 2019, several dozen highly innovative emerging pet care companies became members of the Pet Care Innovation Network, sponsored by Purina. At no cost to them, these startups will…

The PCIP is hitting the road to highlight emerging pet care innovation in cities across the US. In each city, innovative pet care startups will be featured and experts from…

The PCIP is hitting the road to highlight emerging pet care innovation in cities across the US. In each city, innovative pet care startups will be featured and experts from…

Reposted from PR Newswire Five pet-focused startups took the stage at the pet industry’s largest trade show, Global Pet Expo, pitching their businesses to an audience of investors, retailers and…

Will you be at Global Pet Expo 2019? Please join us for the 2019 Pet Care Innovation Prize GRAND PRIZE pitch event. See five startups pitch their businesses live to…

From ingredient innovations to streamlining veterinary care, the finalists for the 2019 Pet Care Innovation Prize are taking innovative approaches to give pets and pet owners new options in feeding, treating, understanding, caring for and interacting with their dogs and cats. For the third time in as many years, the pet lovers at Purina are helping give promising pet care startups…

The The Pet Care Innovation Prize’s 2018 summer tour of pet care startup cities wrapped up in San Francisco on August 29 after events in New York and Chicago. The…

On August 15, 2018, Chicago pet startups gathered with the Pet Care Innovation Prize team to share and learn about succeeding in the $70B pet care industry. Sustainable pet nutrition,…

August 1, 2018 was a great day for the future of the pet care industry as industry leaders, New York based startups, and those considering a pet care startup got…

Past PCIP Winners Dustin McAdams (PupJoy), Jamie Migdal (FetchFind) and Holly Ganz (AnimalBiome) with Adam Hobler of PCIP sponsor Purina at SuperZoo 2018. Past PCIP Winners with early stage entrepreneurs…

Barkly Pets Receives Additional Funding and Immediate Industry Exposure at Global Pet Expo Five pet-focused startups pitched their businesses in Orlando to win the 2017/2018 Pet  Care Innovation Prize powered…

During the Boot Camp for 2018 Pet Care Innovation Prize winners, AnimalBiome Founder Kari Goodman and Dan Reus of the Pet Care Innovation Prize got to talk with KMOX’s Michael…

Five Pet-Centric Startups Receive Recognition and Funding from Pet Care Leaders at Purina St. Louis, MO (November 8, 2017) – Five pet-focused startups have each won $10,000 and are competing…

Obe creates smart products and services that make it easier to keep pets healthier and happier. Obe’s flagship product is ProBowl, which combines a dishwasher safe bowl and a smart base that connects to WiFi and a mobile app.

FetchFind is the #1 training solution for pet care businesses. The startup was a Winner of the first Pet Care Innovation Prize competition, winning $10,000, an all-expenses paid Pet Care Business Boot Camp for founder Jamie Migdal, and visibility with investors and industry leaders.

Ewegurt is a startup dedicated to providing functional treats made with sheep milk yogurt that promote relaxation in anxious pets as well as provide a probiotic for optimal health.

PupPod makes dog toys for the Internet age. Their first product, the PupPod Wobbler, is a smartphone-connected puzzle toy for dogs. As dogs interact with the toy, they earn treats from a human or Bluetooth dispenser and the game gets harder as a dog gets smarter.

K9 Fit Club is a lifestyle company dedicated to creating good health, fitness and wellness of dogs and their people. The startup was a Winner of the first Pet Care Innovation Prize competition, winning $10,000, an all-expenses paid Pet Care Business Boot Camp for founder Tricia Montgomery, and visibility with investors and industry leaders.

As much as you’d like the investment to go from your kitchen to your own factory, the reality is that there are lots of reasons to work with others while…

Have you ever started or maybe wanted to start a Pet Care Company, but just not sure how to evolve it from a startup into a large company? In this…

Have you ever wanted to launch a product in the Pet Care Industry, but you are just not sure where to start? Check out this recording of a webinar we…

Have you founded a pet care startup, do you want to start a pet care business, or do you have one that you want to grow faster? Check out this…

ProBowl Makes Dog and Cat Mealtime more Memorable Feb. 2, 2017 – Imagine what it would be like to have fewer things to remember and worry about – especially when…

St. Louis (October 26, 2016) – A gaming, learning and social platform for dogs and pet owners. A smart bowl that helps ensure pets get the nutrition they need. Fitness…