THE VISIBILITY YOU WANT. THE GROWTH YOU'LL VALUE.

The PCI Prize offers you transformative business lessons, valuable connections with Purina leadership, and the opportunity to win cash prizes.

2025 Pet Care Innovation Prize

Apply today and compete for a share of $150,000 in non-dilutive prize money awarded to the top five companies. Each finalist will win $25,000 and another $25,000 will be awarded to the Grand Prize Winner! All five winners will also have the opportunity to perfect their pitch at a bootcamp, present live at Global Pet Expo, and join the PCI Network.

For pet industry innovators, founders and changemakers.

The PCI Prize is awarded to early-stage companies that are defining the future of pet care through novel products or services that provide meaningful solutions. This is your opportunity to:

REFINE YOUR PITCH

All five winners will perfect their pitch at an intensive, collaborative business bootcamp with Purina leadership and industry experts. It’s the perfect time to build relationships and receive expert feedback.

SHINE ON STAGE

All five winners will pitch their startup to multiple industry influencers and investors for the Grand Prize and gain valuable exposure throughout Global Pet Expo.

CONNECT TO THE NETWORK

All five winners will have the opportunity to join the PCI Network, the pet industry’s leading community of innovative startups and extraordinary entrepreneurs.

More about the prize

The PCI prize is your chance to win up to $50,000 and the opportunity to gain visibility and recognition. For all the details on the prize experience, visit our FAQ.

Prize Winners

AnimalBiome
Artie
BareItAll Petfoods
Barkly Pets
Basepaws
BestyBnB
Bond Pet Foods
Bright Planet
EpiPaws
Ewegurt
Fetch Labs
FetchFind
GuardianVets
K9 Fit Club
Kitty Sift
Lacuna Diagnostics
Mella Pet Care
My Simple Pet Lab
NewRoad
Obe
OraStripdx
Paway
PetHospice
PlayDate
PupPod
QSM Diagnostics
Shameless Pets
SwiftPaws
Sylvester.ai
TEEF! by Primal Health, LLC
uPetsia
VetGuardian

Participation in the PCI Prize and membership in PCI Network does not represent financial interest nor endorsement by Nestlé Purina in the respective companies. The Pet Care Innovation Prize and Network allows Nestlé Purina to meet and support the early stage companies that they might be working with in the future.