PawsitiveTouch

Location: Austin, TX

Founders: Mark Donavon, Dr. Joana C. Xavier, Liviu Babitz, Justin Fontenot

Website: pawsitivetouch.io

Modern life isolates dogs and stresses guilty dog owners. 97% see dogs as family—yet leave them alone up to 12h/day. 80% feel guilty about it.

Existing wearables offer passive monitoring—providing information without action. In many cases, simply knowing your dog is anxious, bored, or distressed—without being able to help—can be even more frustrating and emotionally taxing.

PawsitiveTouch outperforms all competitors in tracking vitals and behavior, and by using health and wellness metrics, our AI interprets your dog’s emotional state in real time. Then, to solve the problem, we deliver personalised soothing touch and sounds to calm anxiety or uplift a low mood. TouchOne actively improves dogs’ emotional states while building the first real-world dataset on emotion based on both observation and intervention. With TouchOne, PawsitiveTouch launches a new era of remote care and peace of mind for millions of owners.