PawsitiveTouch

2026 PCIP Winner

Location: Austin, TX

Founders: Liviu Babitz, Justin Fontenot, Dr. Joana Xavier (Founding Advisor)

Website: pawsitivetouch.io

PawsitiveTouch blends technology and neuroscience into wellness to address stress and behavioral challenges in dogs. Its patent pending TouchOne smart wearable and SaaS platform is designed to understand and regulate dogs’ emotions and behavior—taking the industry a step forward from simply monitoring, to acting in real time to help, ushering in a new era of canine wellbeing, connectivity and peace of mind for dogs and their owners.