It all starts with the prize.
Let's push forward together
You’ve built your business from the ground up and have a vision for what it will become. Purina created PCI to help you turn that vision into a reality.
Focused on the future of pet care
We’re here to connect entrepreneurs like you with the knowledge, the resources, and the opportunities to advance your contribution to the world of pets.
The PCI Prize
Apply for our premier pet industry competition for the chance to win up to $50,000 and the opportunity to gain visibility and recognition from Purina.
The PCI Network
The pet industry’s leading community of innovative startups and extraordinary entrepreneurs provides invaluable opportunities for education, connection and growth.
Pet Care Innovation Partners
Together we're better
Get what you need to succeed in today’s $137B pet care industry. PCI helps high-potential companies like yours get a foothold and grow.
The PCI Network is a great group of pet care entrepreneurs. I’ve learned a tremendous amount, built key partnerships, and found new friends. And the support of Nestle Purina is invaluable for all of us.
Dustin McAdams
Founder of PupJoy
Participating in the PCI Bootcamp, Mella won more than cash. We received mentorship, partnership opportunities with Nestle Purina, pitch coaching, and won a family and community of innovation-driven colleagues.
Anya Babbitt
CEO & Co-Founder of Mella Pet Care
The community PCI has built is a remarkable combination of experts, startups, top-level pet business executives, and all around go-getters. The amazing part is how everyone is dedicated to helping each other.
Leigh Isaacson
Co-Founder of Dig & Tabby
Our Members
Participation in the PCI Prize and membership in PCI Network does not represent financial interest nor endorsement by Nestlé Purina in the respective companies. The Pet Care Innovation Prize and Network allows Nestlé Purina to meet and support the early stage companies that they might be working with in the future.